ABCmouse Product Classification and Introduction


ABCmouse Product Classification and Introduction

 


I. Direction

1. Hope that people who come to the salon meeting can find their suitable products and increase their transaction rate (7 out of 10 preschools can be sold at the first time), regardless of the size of the transaction amount.

 

2. The president and his colleagues, the more they know about the products and courses (visit: www.kg.dadikid.com and Dadi Enterprise WeChat-Yuanyuantong-Knowledge-ABCmouse), the more they can find suitable products and courses for the preschools.

 

II. Product Classification and Introduction

image.png Category A: account products

 

1. ABCmouse Student Account: 6-month valid period product, mainly for students aged 2-8 year-old.

2. ABCmouse Teacher Account: 6~12 months valid period product, must be used with ABCmouse student account for institutional teachers.

3. ReadingIQ Student Account: 6-month valid period product, mainly for students aged 6-12 year-old.

4. ReadingIQ Teacher Account: 6~12 months valid period product, must be used with ReadingIQ student account for institutional teachers.

5. Adventure Academy account: 6-month valid period product, mainly for students aged 8-13 year-old. (not for sale)

 

image.png Category B：Combination service products (integrated into Category D cooperative education products, not separate exist)

 

1. Rhythmic student: Using the ABCmouse APP, students can be cultivated comparing by the level of Extra-curricular classes in preschool. Those who spend time to learn English for 100 minutes per week.

2. Recitation students: Using the ABCmouse APP, students can be cultivated comparing by the level of external training courses, such as First Leap. Those who spend time to learn English for 300 minutes per week.

3. Global students: Combining services with ABCmouse, ReadingIQ, online foreign teachers, and follow-up by academic supervisors. Students are equipped with exclusive pads and can be cultivated  comparing by the level of training in international schools (two classes and one foreign teacher). Those spend time to learn English for 600 minutes per week

 

image.png Category C: Trial/PR Products

 

1. ABCmouse Trial Account: ABCmouse public student account is provided, and the use of the platform is guided by Zhuhai headquarters. The account password will be changed once every 1-4 weeks. Trial account can be used by multiple people at the same time.


2. ABCmouse Trial Account: provide a one-month ABCmouse personal independent student account, and Zhuhai headquarters will unify online Dadi Coaching Model service, the account password is independently owned. The purpose is to help preschool’s enrollment, so students are encouraged to have their own PAD or desktop computer during their usage. the whole preschool, or certain grade, or class can participate the trial.


3. PR&Free Account: Provide a 6-month ABCmouse personal independent student account, which is used by the service organization/individual/center unified guidance platform for free or discounted price.

 

image.png Category D: Inbound-marketing products

 

1. ABC School: Each ABC School is equipped with 16 ABCmouse.cn teacher accounts and 16 ABCmouse.cn 12-month student accounts or 32 ABCmouse.cn 6-month student accounts.

 

Object: Business client.

 

The level of training students is: rhythmic student

 

2. ￥19.9/￥49.9 for trial class: 3 times online-and-offline Dadi Coaching Model classes, the service organization/individual provides the ABCmouse public student account and guides their APP use and trial  services through online-and-offline Dadi Coaching Model activities.

 

Object: Customer client

 

image.png Category E: Cooperative education products

 

1. Use in the Whole Preschool: The whole preschool uses ABCmouse to sign up for different types of classes according to the needs of parents. 

image.png Student Level: Rhythmic Student, Recitation Students, Global Students.


2. After-School ABCmouse Program & ABCmouse Full-English Program: The preschool uses unconventional teaching time to offer English language ABCmouse Full-English Program/Extra-curricular classes/ABCmouse Full-English Program that requires charged separately. 

image.png Student Level: Recitation Students and Global Students


3. Teachers Dispatching: Dispatch Professional English teachers to institutions (preschools, training institutions, parenting classes, early childhood education, primary schools) that lack English oral English teachers, 1-2 times a week offline Dadi Coaching Model (in preschool)/oral English Interaction + 30-minute online Dadi Coaching Model reminder mode. 

image.png Student Level: recitation students, global students; also train ABCmouse teachers in each class of the preschool, Teachers usually go to preschool twice a week for classes.


4. Institutional consultants: Dispatch professional English teachers to (preschool, training institutions, parenting classes, nursery early education, primary schools) and other training, the institution has English oral teachers, offer 1-2 times a week offline tutoring (in preschool) 

image.png Student level: recitation students, global students; also train ABCmouse teachers and school administrators of the preschool, Teachers usually go to preschool twice a week for classes.


5.  Preschool cooperation: Dispatch professional English teachers to institutions (preschools, training institutions, parenting classes, early childhood education, primary schools) that lack English oral English teachers, 1-2 times offline Dadi Coaching Model (in preschool)/oral interaction every week +30-minute online Dadi Coaching Model reminder mode. The students means students of ABCmouse Full-English Program; they also train ABCmouse teachers in the preschool, Teachers usually go to preschool twice a week for classes. Only offer teachers and teachers account to each class, students do not have student accounts at home, and if these students are interested,they can join ABCmouse Full-English Program, and share commission.


6. Education Center: Use the preschool venue to offer multiple courses including ABCmouse. The mode can compare with the "training center model". Student level: recitation students, global students; it is mainly held on the Dadi series preschools, and it is temporarily not available for other preschools.


7. Online-Class (online Dadi Coaching Model): Dadi Coaching Model mode in Wechat with online Dadi Coaching Model/oral interaction + 30 minutes online reminder twice a week. 

image.png Student level: recitation students, global students; the Dadi Coaching Model teachers can be teachers in the preschools, and Can be local or from other places.

 

8. Parent-child club: 20-150㎡place (in the tutoring street next to the primary school), twice a week online Dadi Coaching Model + twice a week offline Dadi Coaching Model mode. 

image.png Student level: recitation students, global students.

 

III.Other Instructions

1. Dadi-coach: The individuals and institutions (2-10 people) which can cooperate with Dadi Early Childhood Education in English Language Program are "dadi-coach", they can cooperate to develop the following businesses:

1) Online Dadi Coaching Model

2) teacher dispatching, Institutional consultant, preschool cooperation

3) Parent-child club (community learning center)

 

image.png The founder can have the ability to speak English or just the organizer

image.png Source: English  language training institution workers, Dadi English language teachers, parent- supporters, etc.

 

2. APP consultant: preschool education celebrities or agents to help introduce and promote ABC School (RMB ￥16,800).


IV. Salon Object and Product Matching

image.png Object A: Preschool staff

1. It is not affected by various conditions such as policies. Recommended products are as follows:

1) Executive preschool directors, principals, children of cadres;

A. Recommend ABCmouse experience account service, ABCmouse trial account;

B. Recommended Online-Class service

2) Use in the whole preschool; use in large classes, use in senior classes; try a class first

3) Teachers dispatching, institutional consultants, preschool cooperation

4) Preschool ABCmouse Full-English Program/After-school program/ABCmouse Full-English Program

5) Online Dadi Coaching Model

6) Community learning center

 

2. Generally Beneficial preschools’ fees are affected, recommended products are as follows:

1) ABCmouse Academy Program

2) After-school ABCmouse program/After-school program/ABCmouse Full-English Program

3) Online-Class

4) Dadi Education Center

5) ABCmouse Student Account (as a parent product)

 

3. Affected by “the ease the burden of excessive homework and off-campus tutoring for students undergoing compulsory education”policy, preschools are not allowed teaching English in preschools. Recommended products are as follows:

1) Online-Class

2) ABCmouse student account (as a home-usage product - home parent Counseling)

3) Parent-child club (community learning center)

 

Due to the economic downturn of the epidemic, for whom want to start a business or expand revenue project.

 

image.png Object B : Training institutions, recommended products are as follows:

 

4. ABCmouse Academy Program

1) After-school ABCmouse program/After-school program/ABCmouse Full-English Program

1. Online-Class

2. Parent-child club (community learning center)

3. ABCmouse Student Account (as a parent product)

 

image.png Object C : individuals, the recommended products are as follows:

 

5.Become a Dadi-coach and gradually develop online Dadi Coaching Model; teachers dispatching; parent-child club business.