I. Direction

1.Hope that people who come to the salon meeting can find their suitable products and increase their transaction rate (7 out of 10 kindergartens can be sold at the first time), regardless of the size of the transaction amount.

2.The president and his colleagues, the more they know about the products and courses (visit www.dadikid.com and Dadi Enterprise WeChat-Yuanyuantong-Knowledge-ABCmouse), the more they can find suitable products and courses for the kindergartens.

II.Product classification and introduction

Category A: account products

1.ABCmouse student account: 6-month valid period product, mainly for students aged 2-8 year-old.

2.ABCmouse teacher account: 6~12 months valid period product, must be used with ABCmouse student account for institutional teachers.

3.ReadingIQ Student Account: 6-month valid period product, mainly for students aged 6-12 year-old.

4.ReadingIQ teacher account: 6~12 months valid period product, must be used with ReadingIQ student account for institutional teachers.

5.Adventure Academy account: 6-month valid period product, mainly for students aged 8-13 year-old. (not for sale)

Category B：Combination service products (integrated into Category D cooperative education products, not separate exist)

1.Rhythmic student: Using the ABCmouse APP, students can be cultivated comparing by the level of Extra-curricular classes in kindergarten. Those who spend time to learn English for 100 minutes per week.

2.Recitation students: Using the ABCmouse APP, students can be cultivated comparing by the level of external training courses, such as First Leap. Those who spend time to learn English for 300 minutes per week.

3.Global students: Combining services with ABCmouse, ReadingIQ, online foreign teachers, and follow-up by academic supervisors. Students are equipped with exclusive pads and can be cultivated  comparing by the level of training in international schools (two classes and one foreign teacher). Those spend time to learn English for 600 minutes per week

Category C: Trial/PR Products

1.ABCmouse trial account: ABCmouse public student account is provided, and the use of the platform is guided by Zhuhai headquarters. The account password will be changed once every 1-4 weeks. Trial account can be used by multiple people at the same time.

2.ABCmouse trial account: provide a one-month ABCmouse personal independent student account, and Zhuhai headquarters will unify online guided learning service, the account password is independently owned. The purpose is to help kindergarten’s enrollment, so students are encouraged to have their own PAD or desktop computer during their usage. the whole kindergarten, or certain grade, or class can participate the trial.

3.PR&free account: Provide a 6-month ABCmouse personal independent student account, which is used by the service organization/individual/center unified guidance platform for free or discounted price.

Category D: Inbound-marketing products

1.ABC School: Each ABC School is equipped with 16 ABCmouse.cn teacher accounts and 16 ABCmouse.cn 12-month student accounts or 32 ABCmouse.cn 6-month student accounts.

Object: Business client. 

The level of training students is: rhythmic student

2.￥19.9/￥49.9 for trial class: 3 times online-and-offline guided learning classes, the service organization/individual provides the ABCmouse public student account and guides their APP use and trial  services through online-and-offline guided learning activities. 

Object: Customer client

Category E: Cooperative education products

1.Use in the whole kindergarten: The whole kindergarten uses ABCmouse to sign up for different types of classes according to the needs of parents. Student level: Rhythmic student, recitation students, global students.

2.Interests class, after-school, classes/Featured class: The kindergarten uses unconventional teaching time to offer American language interests class/Extra-curricular classes/Featured class that requires charged separately . Student level: recitation students, global students.

3.Teachers dispatching: Dispatch professional English teachers to institutions (kindergartens, training institutions, parenting classes, early childhood education, primary schools) that lack American oral English teachers, 1-2 times a week offline guided learning (in kindergarten)/oral English Interaction + 30-minute online guided learning reminder mode. Student level: recitation students, global students; also train ABCmouse teachers in each class of the kindergarten, Teachers usually go to kindergarten twice a week for classes.

4.Institutional consultants: Dispatch professional English teachers to (kindergarten, training institutions, parenting classes, nursery early education, primary schools) and other training, the institution has American oral teachers, offer 1-2 times a week offline tutoring (in kindergarten) /Student level: recitation students, global students; also train ABCmouse teachers and school administrators of the kindergarten, Teachers usually go to kindergarten twice a week for classes.

5.Kindergarten cooperation: Dispatch professional English teachers to institutions (kindergartens, training institutions, parenting classes, early childhood education, primary schools) that lack American oral English teachers, 1-2 times offline guided learning (in kindergarten)/oral interaction every week +30-minute online guided learning reminder mode. The students means students of interests classes; they also train ABCmouse teachers in the kindergarten, Teachers usually go to kindergarten twice a week for classes. only offer teachers and teachers account to each class, students do not have student accounts at home, and if these students are interested,they can join interests classes, and share commission.

6.Education Center: Use the kindergarten venue to offer multiple courses including ABCmouse. The mode can compare with the "training center model". Student level: recitation students, global students; it is mainly held on the Dadi series kindergartens, and it is temporarily not available for other kindergartens.

7.Online-Class (online guided learning): guided learning mode in Wechat with online guided learning/oral interaction + 30 minutes online reminder twice a week. Student level: recitation students, global students; the guided learning teachers can be teachers in the kindergartens, and Can be local or from other places.

8.Parent-child club: 20-150㎡place (in the tutoring street next to the primary school), twice a week online guided learning + twice a week offline guided learning mode. Student level: recitation students, global students.

III.other instructions

1.dadi-coach: The individuals and institutions (2-10 people) which can cooperate with Dadi Early Childhood Education in American Language Program are "dadi-coach", they can cooperate to develop the following businesses:

1)Online guided learning

2)teacher dispatching, Institutional consultant, Kindergarten cooperation

3)Parent-child club (community learning center)

PS: 

1) The founder can have the ability to speak American English or just the organizer

2)Source: American language training institution workers, Dadi American language teachers, parent- supporters, etc.

2.APP consultant: preschool education celebrities or agents to help introduce and promote ABC School (RMB ￥16,800).

IV. Salon object and product matching

 ObjectA: Kindergarten staff

1、It is not affected by various conditions such as policies. Recommended products are as follows:

1)Executive kindergarten directors, principals, children of cadres;

A.Recommend ABCmouse experience account service, ABCmouse trial account;

B.Recommended Online-Class service

2)Use in the whole kindergarten; use in large classes, use in senior classes; try a class first

3)Teachers dispatching, institutional consultants, kindergarten cooperation

4)Kindergarten Interests Class/after-school, classes/Featured class

5)Online-Class (online guided learning)

6)Parent-child club (community learning center)

2、 Generally Beneficial Kindergartens’ fees are affected, recommended products are as follows:

1)ABC School

2)ABCmouse's interests class/after-school class/featured class

3)Online-Class

4)Education Center

5)ABCmouse Student Account (as a parent product)

3、.Affected by “the ease the burden of excessive homework and off-campus tutoring for students undergoing compulsory education”policy, kindergartens are not allowed teaching English in kindergartens. Recommended products are as follows:

1)Online-Class

2)ABCmouse student account (as a home-usage product - home parent Counseling)

3)Parent-child club (community learning center)

Due to the economic downturn of the epidemic, for whom want to start a business or expand revenue project.

objectB : Training institutions, recommended products are as follows:

1.ABC School

2.Interesta classes/after-school classes/featured class

3.Online-Class

4.Parent-child club (community learning center)

5.ABCmouse Student Account (as a parent product)

objectC : individuals, the recommended products are as follows:

1.Become a dadi-coach and gradually develop online guided learning; teachers dispatching; parent-child club business.