Consulting by WeChat scanning
I. Overall Ideas
1. The core assumption for development in the Philippines is that there is significant growth potential in school-run institutions (income sharing & parent questionnaires), not just in selling the APP.
1) The global market for AOL APPs in the Dadi Coaching Model for children aged 3–18 years exists and is substantial.
2) Clark's BPO (many English-speaking talents and low costs) can support the Dadi Coaching Model business for global APPs.
3) Dadi’s B2B2C experience and IPO fundraising ability, along with a large number of web pages, Q&A, training materials, and phone support, are needed to make it easy for people from all regions to understand.
2. This business can be compared with Japanese Kumon Mathematics, Japanese Berlitz English, and Swiss EF English
3. Bring 10 million yuan to Clark for development in stages over the next one to one and a half years.
4. Detailed understanding of the business:
1) Chinese version: http://cnph.dadikid.com
2) English version: http://ph.dadikid.com
5. Dadi Coach and Hi-Tutor's online teaching differ in tools, content, and platforms.
6. Exchange rates: 1 USD = 6.7 RMB = 30 TWD = 55.5 PHP; 1 RMB = 8.28 PHP
II. Business Description
1. 70% of operations are based on the “Dadi Coaching Model,” including 5 APPs from Age of Learning, for students aged 2–18 years.
2. At the same time, start the Dadi Coaching Model for ABCmouse, Adventure Academy, My Math, and other apps for junior high and high school students in the future.
PS: Research, development, and coaching for Adventure Academy in China will also be handled by Clark employees.
Dadi Coaching Model is designed for students aged 2–18 years. Dadi Coach can manage teacher dispatching programs (to preschools, training institutions, parenting classes, and early childhood education), community learning centers, and online Dadi Coaching Model projects. On average, each Dadi Coach could develop 100–200 students.
1) Teacher dispatching is mainly to preschools, accounting for about 70%.
2) Due to time differences across countries, the Clark office will operate 24 hours in three shifts to coordinate with local working hours.
3. N=1 Service: Background data can be compared with observation data from 3–6-year-old preschool teachers. This service aims to ignite students’ internal drive and is divided into:
Children aged 3–8 (parents and teachers involved)
Students aged 10–18 (students themselves)
Services include:
1) Employment psychology tutoring
2) Retreat camp activities for parents and students
3) Supporting the mentality of 3–6-year-old children: fostering self-confidence and health
4) Fixed added value for app users, contributing to revenue sharing
5) Online interpretation for global promotion of preschool sand-play activities
6) Mentoring teenagers aged 10–18: listening to students and encouraging writing
4. Extensive Dadi sticker advertisements will be placed in cities across various countries. Additional offerings include website sales, app sales, online coaching program, and one-month trial accounts.
5. Continuous understanding and application of Dadi Coaching Model tools:
1) Students’ study time is entered into the CRM to facilitate quality control
2) Students’ information is recorded long-term and managed as alumni; they may donate to the Dadi Coaching Model in the future
3) Establish a human resources system for employees and Dadi Coaches to facilitate information exchange and collaborative thinking
6. Surreal K12 for students aged 3–18 is the core business of Dadi.
III.Clark Business Project
Positioned for the global Dadi Coaching Model with APP (the importance of each project is categorized into levels A–E).
1. Focus on Dadi Coach first (accounting for 50% of the overall output value); other projects will be involved in the second year.
2. Leaders of other projects will begin recruitment three months after launch to support preparation.
3. Use Dadi’s trademarks uniformly (preschool, community learning center, teacher dispatching, online Dadi Coaching Model, teaching materials & teaching aids, etc.), representing Surreal K12.
4. Recruit 3–7 retired professors, directors, and supervisors from Taiwan to serve as project directors to support the rapid launch of various projects. Additional retired professors and experts from across Taiwan may also be recruited to allow more projects to launch simultaneously.
● Grade A: Six items with annual turnover of more than RMB 100 million
1. Dadi Coach
Operating in approximately 120 countries worldwide (Asia, Africa, Central and South America, etc.), with rapid expansion in each country (e.g., 1,000 coaches in Japan, including 150 in Tokyo). Start date: October 2022.
1) Dadi Coach is about 4 types of business: A community learning center (about 20-200㎡), teacher dispatching (preschools, training institutions, parenting classes, nursery and early education), Dadi Online Coaching Model (1-10 students), course consultants (public primary schools, public preschools, English training institutions). Students’ learning data will be entered into the CRM.
2) Over the next four years, operations will expand to 50 countries—10,000 Dadi Coaches, increased community learning centers, dispatched teachers, agency consultants, and Dadi Online Coaching Model services.
3) Dadi Coaches do not necessarily need CET-4; team members only need to speak conversational English (Filipino speakers may also be acceptable).
4) Community learning centers can adopt a joint-insurance style venture capital model.
5) Guide students to visit suitable Google museums to broaden their experiences.
6) Conduct winter and summer camps in cities, provinces, and countries worldwide; camps may be held in closed or non-closed formats.
7) Collaborate with Clark Catholic; Filipinos can work globally as Dadi Coaches. Catholic groups and Dadi will jointly raise 50% of the funds. Dadi may also cooperate with educational foundations.
8) Dadi Coach positions range from volunteers (e.g., retired preschool and primary school teachers) to semi-volunteers and commercial staff. Sponsorship funding may also be secured.
2. Teaching Children Chinese — June 2023
Age of Learning will release a Chinese version in March 2023, allowing children aged 2–8 to learn Chinese through listening and speaking.
1) Send teachers from Dadi Preschools to teach Chinese in various countries (focused on listening and speaking only, without reading and writing), using the ABCmouse Chinese version. Duration: 3 months per country; no work visa required (C-level).
2) Online teaching—similar to HiTutor—with oral practice delivered globally from Zhuhai.
3) Teachers will work only at Dadi Preschools. Other Chinese teachers should be local; accents are not a concern.
4) Similar to the English Dadi Coach model, Chinese-speaking teachers can be hired, or Zhuhai can assign Dadi teachers for part-time work.
5) CConsider launching an ABCmouse Spanish version. Investigate whether Spanish-speaking teachers are available in Clark (possibly more concentrated in the Zamboanga area).
6) 80% of Dadi Coaches will use only the American, Chinese, and Spanish versions; 17% will use two of these languages, and 3% will use all three.
3. Private K12 Cooperative School: Similar to Harrow School in the UK — January 2024
● Create the Dadi International School brand and establish preschool educational administration (using Age of Learning APPs as teaching materials, plus principals and teachers). This is a long-term cooperation where land, school buildings, equipment, and other infrastructure are invested by local partners.
● Ideally, cooperation is with existing one-stop private schools. Around 20–50 schools can be launched worldwide each year. Target opening: September 2027 (A-level).
1) Cooperation can occur at specific stages: preschool, primary school, junior high school, or high school.
2) Models can include consultant + app, or at minimum a composite brand + staff dispatch + app.
3) The principal may be a local or Filipino educator, but must hold a Dadi qualification certificate.
4) If a Dadi International School is nearby, Dadi students may visit during winter and summer vacations or holidays.
5) Depending on tuition level, schools will be divided into two K12 brands (not three; possibly only one).
6) Two to three preschools will first be established in Clark as training bases for future teachers and principals.
7) Do not exchange students under the motto “Be the best version of yourself.”
4. Cooperative Operation of International Preschools — January 2023
Only preschools are included; not primary or secondary schools.
1) There are 2 brands of preschools (Dadi, Lidi) with high and low fees
2) Two to three preschools will first be established in Clark to serve as training bases for future teachers and principals.
5. Education Bureau Cooperation: Cooperate with local governments (population 30,000–300,000) to undertake compulsory education using the Dadi Coaching Model system. If 200 local governments participate, this equals 200 × 100,000 = 20 million people. This may cover K12 or, at minimum, elementary and junior high school. Target date: June 2023.
1) Includes support for orphanages and refugee camps.
2) After-school tutoring classes (extended classes) in elementary schools may also be offered.
6. University for International Employment — January 2025
1) Encourage and support Dadi global students to become recognized multinational company trainees before their third year of high school (e.g., Taiwan to Indonesia, Malaysia to Egypt, Japan to South Africa, South Korea to Argentina). Dadi will assist them in applying to study abroad and encourage them to build friendships in the host country.
● If 1,000 people from each country work in 100 other countries each year, that totals 100,000 people.
● Establish alumni associations in various countries — based on LinkedIn.
2) An undergraduate degree is very important for life and immigration; students should not give it up.
● Students from Southeast Asia may study in the Philippines for 1–3 years before transferring to Europe or the U.S. (becoming proficient in English first).
● Provide university application support and counseling to 17–19-year-old students from different countries (including China).
● Many countries offer transnational grants for studying abroad (tertiary education).
PS: This does not involve further education or immigration services.
Grade B: 50-100 million yuan – 6 items
1. Public Welfare (Sponsoring Hometown Students) — January 2024
1) Invite sponsors from various countries, Chambers of Commerce, Fellow Associations, and public figures through magazines; describe the situation in their hometowns (villages and towns with populations of 30,000–300,000); also recruit image ambassadors.
2) Charity fundraising
3) K12 online education for orphanages and refugee camps.
2. Global Preschool Franchise, Consulting, and Alliance — Lower price, trademark authorization — July 2023
(Franchise is more valuable than consulting but both can be done simultaneously. Promoting ABCmouse is beneficial.)
1) Preschool supplies are shipped by container from China to various countries.
2) A variety of products—Qile Math, iFunNote, Dadi Art, Dance App Correction, and other apps (not self-developed).
3) There are 3 preschools and K12 schools in Clark, entrusted to Dadi, to facilitate training of field personnel.
4) Preschool table manners and cultivating the habit of chewing slowly.
3. Winter and Summer Study Tours for Students Aged 10–18 (including China) — June 2024
Parent-child study tours are for students aged 5–12.
1) Organize domestic and international winter and summer camps.
2) Student–host family programs during winter and summer vacations, except for high school students; similar to an au pair program.
4. Online Open Classes for Students Aged 10–18 — July 2025
Focus on developing thinking and logical abilities; aim to create a unified global curriculum.
1) Use books and group discussions to develop worldview, life perspective, values, and future planning — “be the best you.”
2) All Age of Learning subjects begin courses, including biology, mathematics, music, and art; they may also be taught separately.
5. Software to Increase Revenue and Improve Efficiency
1) Tools such as Jingdaka, electronic photo albums, personality tests, and IQ test forms.
2) Various qualification certificates and overseas versions of enterprise WeChat.
6. Online Education
1) Some courses are recorded or broadcast in Tencent Classroom and English classrooms; income from lectures and online international schools can also serve as advertising.
2) Tencent Classroom for preschool and chain kindergarten operation and management.
3) Gender education for teenagers aged 13–18.
4) Happiness education for youth aged 17–20.
10-50 million Yuan: 6 items
1. Large-scale deployment of Filipino foreign teachers to China, Southeast Asia, and other regions — July 2023
Teachers paired with ABCmouse will outperform foreign teachers in the U.S. and Canada.
1) Formation of Filipino teachers' organization in overseas preschools
2) International preschools and K12 care-schools also require Filipino foreign teachers.
2. ABCmouse can be used as reading guidance tools for children's books in July, 2023
1) Dadi Coaching Model can be carried on with courses from Khan Academy
3. Personal Abstract Arrangement — June 2026
Japanese PHP Research Institute materials can be rewritten to tutor people across ages and industries, including content from www.dadicdk.com
1) Participants are encouraged to upload materials and co-edit future abstracts.
4. Zhuhai Dadi Outsourcing Services — March 2023
Some tasks move to Clark where wages are only 40%.
1) Monitor and supervise app usage time and speaking time of Chinese students.
2) Develop parent-related data.
3) Advertising design, ABCmouse development, and Dadi Coach support in China.
4) Currently, there are 60 staff in the English Technique Department; approximately 70% of related business may be handled by Clark.
5) Organize information and allow Zhuhai Headquarters to provide paid services to Chinese preschool principals and parents.
6) Compile project pricing data for all school buildings in Zhuhai for comparison.
5. School Building Engineering Design — Team of 7 people — 2027
1) Improvements to kitchen equipment, play aids for children of different ages, and themed classrooms and hallways; similar to the hao123 guiding framework (including compulsory education and others).
6. Establish Preschool Education Webpages Worldwide
Principals from various countries can access and use ABCmouse.
1) Additionally, create a webpage to promote correct K12 education concepts (for parents and students) — July 2023.
2) Interact with 2–10 preschools in 100 countries.
Auxiliary Brand: 6 items
1. Help app parents find English health information from Google at low cost and translate it into their own languages themselves.
2. Apply the Dadi Coaching Model to MOOC university and college courses — 2025 (e.g., NetEase open.163.com)
1) All disciplines, including biology, mathematics, music, art
2) University students worldwide can recommend suitable MOOC content and specify weekly study hours and duration.
3. China Dadi Colleagues (including retirees) Travel to Clark — July 2023
10-day stay with board and lodging provided; after returning to China, introduce them to parent–child language schools and community stores in China Lane.
1) Organize travel-study programs for preschool institutions from China, Taiwan, and other countries to the Philippines; and organize Philippine preschool study tours to China.
2) Experts and scholars from various countries may vacation and exchange in Clark; no salary or airfare, but Dadi will cover board and lodging after arrival at Clark Airport.
4. Establish the Dadi Global Alumni Association
Encourage alumni to donate to help rural children use Dadi Coaching Model apps. By 2030, aim for 30% of funds to come from alumni donations.
5. Annual delegations led by Dadi to visit U.S. West Coast cities
(Los Angeles, San Francisco, Portland, Seattle)
6. Text-based promotion across global communities
Facebook, LinkedIn, Twitter, YouTube, Weibo, and blogs until brand awareness is established.
1) Top fan parents only need to film a promotional video; they do not need to be physically present.
2) Find APP consultants and volunteers to help with publicity
IV. Non-contact Investment Business
1. Direct sales and shares of preschools and community learning centers; business audits involving travel are inconvenient, except within Clark.
2. Preschools and education clubs will not be established in cities worldwide; instead, services will be provided through purchased solutions. If agents in various countries cannot be found, Clark will conduct the business directly.
3. Do not invest in real estate to build schools or international schools.
4. Do not purchase company real estate, land, or build our own office.
5. Investment and skilled immigration
6. Agriculture, aquaculture, and industry are guided into collaborative partnerships (such as planting bananas, potatoes, groupers, temple construction, etc.) to facilitate rapid and professional capabilities; free, and voluntary donations are 15% of the year's excess profits; required Hire experts and volunteer to handle Q&A.
V. Inappropriate Items
1. Students learn how to pitch their business plans to investors to raise capital
2. Physical and mental health education for adults can also be done
3. There are textbooks and teaching aids delivered to all parts of the country in paper form
VI. Organizational Structure of Clark Headquarters
● Assuming face-to-face business operations in 120 countries using a revenue-sharing model.
● Mossible staff size: 30 → 400 → 650 → 1,500 → 5,000 people.
●In the first half of the year, the Personnel Department (including Legal), Finance Department, and IT Department will be prioritized for service procurement.
● Current recruitment plan: 1 + 3 + 20; aim to find at least 5 before 9/23 to facilitate training:
- 1 CEO
-3 Directors: Dadi Coach Director, Operations Director, Training Director for various countries
-20 graduates aged 22–30 from top 15 universities in the Philippines (Bachelor’s, Master’s, Ph.D.) majoring in education or business management (especially from normal universities), engaged in R&D
Department and Staffing Plans
1. Expansion Staff 100+: Liaison and Dadi Coach qualification certification by country and city.
2. Trainer 50+
3. 20+ R&D Staff: For ABCmouse, Adventure Academy, My Math, etc. (Dadi Coaching Model, teacher dispatching, community learning centers); including rhythmic, recitative, and global-oriented student programs; from Education/English/Normal Universities (Bachelor’s, Master’s, Ph.D.).
4. 30+Website Propaganda Staff: Combine Chinese and English web pages; advertising work; open 4–7 company accounts on Twitter.
5. Community Learning Center Operation Staff: 150 +
6. Teacher Dispatching Operation Staff: 70+
7. Dadi Online Coaching Model Operation Staff: 80+
8. First-Time Experience Department Staff 20+: For ¥50/month experience activities.
9. Quality Control Department Staff 30+: Investigation and supervision of learning time and English use (CRM data application).
10. Live Selling Department Staff: 5 +
11. General Manager’s Office Staff 20+: Interaction with Zhuhai and the U.S., business data inspection, administrative support.
12. Zhuhai Headquarters-related Business Staff 30+
1) Preschool franchise group (future expansion into other subjects and preschool supply containers)
2) Chinese teacher travel group: 1-year assignments, traveling to 4–6 countries
3) ABCmouse Chinese Group APP; Dadi Online Coaching Model teachers are Chinese
4) Assist Chinese preschool users in supervising learning time and English interaction level; forward reports via WeChat
13. Personnel Department (including Legal) Staff: 10+
14. Finance Department Staff: 20+
15. IT Department Staff: 15+ (but someone study Dadi's own CRM system and make good use of the overseas version of enterprise WeChat