
I. What is the Dadi 212 In-School Program?
The Dadi 212 In-School Program is a comprehensive, on-site partnership model designed to enhance the educational offerings of partner schools, covering the full developmental stages from ages 2 to 12.
The program consists of two core components:
Dadi English Education Program (Powered by ABCmouse Platform)
ABC Full English Immersion Class (Ages 3–6): Students have a dedicated ABCmouse account and learn in a fully English-speaking environment.
ABC Toddler Class (Starting at Age 2): Students learn English through ABCmouse’s Toddler and Pre-K levels.
ABC ESL Class (Elementary Students): This class is designed for graduates and returning students, focusing on advanced English skills using ABCmouse’s higher levels.
Dadi Education Center Program
This component provides enrichment courses during non-class hours. The courses include subjects such as Art, Music, Thinking Skills (e.g., Qile Math), Go Game (Dadi Go Game), and Physical Education (Dadi Pilo Polo Game). The goal is to maximize the use of school facilities during evenings, weekends, and holidays, boosting both student engagement and school revenue.
II. Why Dadi Recommends the Dadi 212 In-School Program
1. Addressing the "Low Birth Rate" Challenge
As birth rates decline and student populations shrink across many regions, educational institutions face survival and development challenges. The Dadi 212 In-School Program offers a proven bilingual education model, effective in Japan and Taiwan over the past 20 years. The model typically involves 3 years of early childhood education followed by 6 years of primary education, forming a 10-year bilingual learning pathway. If your institution is facing these challenges, the Dadi 212 In-School Program is the most suitable solution.
2. Maximizing Facility Utilization to Increase Revenue
The Dadi 212 In-School Program allows schools to make the most of their existing facilities by transforming underutilized spaces into active learning environments. By offering additional Education Center programs, schools can improve operational efficiency and increase revenue.
3. Expanding Enrollment Age Range to Increase Revenue Opportunities
By extending the age range of students served, from early childhood up to 12 years old, the program opens up new enrollment opportunities. This broader age range attracts more students, increasing tuition revenue and ensuring a stable financial foundation.
4. Creating an English-Language Specialty to Enhance Competitiveness
The program focuses on developing English language proficiency, especially through the ESL curriculum for children aged 6–12. By offering specialized English language education, schools can differentiate themselves as premier institutions for language education, attracting more students and enhancing their reputation and competitiveness.
III. Types of Institutions Dadi Seeks to Collaborate With
Independent private kindergartens serving students aged 3–6 years old
Schools with at least 150 students
Schools with a capacity to accommodate 200 students
Schools with at least 1000 sqm of space
Located in Indonesia, Vietnam, Philippines, Japan, and South Korea
Support and Services
The Dadi 212 In-School Program is fully supported by Dadi, which provides more than $10,000 worth of services, including over 60 services across 15 categories. These include operational and educational resources, access to the ABCmouse platform, curriculum, teacher training, and management systems to streamline the partnership.
IV. Dadi 212 ABC Program Expansion Process
1. Understand the program cooperation materials
2. Release promotional materials and cooperation proposals
3. Invite clients to join business presentations
4. Follow up with clients, confirm cooperation intent, and assign a signing officer
5. Submit basic information and complete registration
6. Join Dadi’s group (Facebook Group)
7. Make payment and become a member
8. Start the three-month pilot
9. Create and distribute accounts
10. Introductory training (materials study + Q&A session)
11. Start various ABCmouse English courses